How to Create a Website That Works for You, Not Against You

Your website is more than just a digital business card. It’s the heart of your online presence and should work for you—automating tasks, showcasing your work, and making it easy for clients to book your services. But if your website feels clunky, outdated, or overwhelming, it could be holding you back from growing your business.

Let’s talk about how to create a website that works for you, not against you.

1. Focus on Clear Navigation and Calls-to-Action

A great website is easy to navigate. If visitors can’t figure out where to go or how to contact you, they’ll likely leave without taking action. Your navigation should be clear, intuitive, and focused on getting users to take the next step—whether that’s booking a call, purchasing a product, or learning more about your services.

Action step:

Audit your website’s navigation. Are your most important pages (e.g., services, contact, portfolio) easy to find? If not, it’s time to streamline.

2. Automate What You Can

One of the best ways to make your website work for you is by automating routine tasks. This could be anything from setting up an automatic booking system to creating a “frequently asked questions” page that answers common inquiries.

Action step:

Think about the tasks you find yourself repeating, like answering the same questions or sending calendar invites. Set up automated tools, like booking forms, to handle these tasks for you.

3. Make Sure Your Website Reflects Your Brand

Your website should be a reflection of your brand’s values and personality. Whether it’s the colors, fonts, or tone of your copy, everything should align with the experience you want to create for your clients.

Action step:

Review your website and make sure the design elements (colors, fonts, images) are consistent with your brand identity. If something feels off, it might be time for a refresh.

4. Keep Your Portfolio or Service Page Up-to-Date

Your portfolio or service page is where potential clients get a sense of your work and how you can help them. Make sure these pages are regularly updated with your latest projects, testimonials, and services.

Action step:

Go through your portfolio or service page and update it with your most recent work and any new offerings. If you don’t have testimonials, reach out to past clients for reviews.

Let Your Website Do the Work

With the right setup, your website can be your best business partner—helping you automate tasks, attract the right clients, and keep your business running smoothly.